Help me validate this idea: [description of the product or service]. Customer and their need: [who it is for and why]. Current solutions: [how the customer manages today]. I have available: [time, budget and resources]. Materials: [offer, site, notes or data that may be analysed]. Check existing alternatives and possible channels for reaching customers. For important facts, give the source and date. Separate observations, hypotheses, and figures assumed solely for calculations. Do not make up traffic, market size, margin or sales results. Identify the assumption that could change the decision the most. Calculate a simple cautious and favourable scenario, showing the calculation and missing costs. Propose one small test: what we are checking, our time and spending limit, what we measure, and when we stop or change the approach. If key data are missing, indicate where to obtain them.